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Generative Engine OptimizationAI SEO & GEO Services: Get Named When Someone Asks ChatGPT Who to Hire
More people now ask an AI assistant for recommendations before they search Google. AI SEO, also called Generative Engine Optimization (GEO), is the work of making sure those tools know who you are and mention you.
What Business Owners Are Noticing
These are the things people tell us before they ask about AI search.
ChatGPT recommends three competitors and not you
AI assistants build their answers from what the web says about a category. If your competitors are on more review sites, local roundups and directories, and their websites explain their services clearly, they get named first.
What we do about it: We map where your competitors are mentioned and you aren’t, then work through that list: directories, local publications, industry roundups and review platforms.
AI gets your business wrong
It lists a service you dropped, an old address or the wrong hours, or confuses you with a similarly named company. This usually comes from inconsistent information across the web.
What we do about it: We clean up your business information everywhere it appears and connect it with schema markup, so Google’s Knowledge Graph and AI models see one consistent version of you.
Your traffic dropped but your rankings didn’t
An AI Overview now answers the question at the top of the page, so fewer people click. This is happening a lot on informational queries.
What we do about it: We rework those pages so Google cites your site in the AI Overview, and we shift effort toward searches where people are ready to hire.
You don’t know whether any of this matters for your business
That’s a reasonable question. For some businesses AI referrals are still small. For others, especially B2B and higher-ticket services, they’re already a real source of leads.
What we do about it: The free check shows what AI tools say about you and your competitors today, so you can decide with real information.
What GEO Actually Involves
There’s a lot of hype around this, so here is the plain version. Tools like ChatGPT, Gemini, Perplexity and Copilot answer questions using three kinds of information:
- What they learned in training: years of articles, reviews and listings that mention businesses in your category.
- What they look up live: many AI tools search Bing or Google while answering, so pages that already rank well get pulled in.
- Structured facts: business details from profiles, directories and schema markup that tell them exactly what you are and where.
GEO means improving all three. Much of it overlaps with good SEO. The difference is that we pay much more attention to mentions on other sites and to how consistently your business is described.
| Traditional SEO | GEO / AI SEO | |
|---|---|---|
| Goal | Rank in the top results | Be named or cited in the answer |
| Where | Google & Bing | ChatGPT, Gemini, Perplexity, Copilot, AI Overviews |
| What moves it | Links, relevance, technical health | Mentions, consistent business info, clear content |
| How we measure it | Rankings and clicks | Mention rate, citations, AI referral traffic |
What We Do Each Month
01
Prompt testing
We keep a set of 20–40 real questions your buyers ask, such as “best family dentist in Round Rock,” and run them across the major AI tools every month. We record who gets mentioned and how you’re described.
02
Business information cleanup
Your name, services, locations and key facts are made consistent across your site, Google Business Profile, Bing, Apple, social profiles and directories, then tied together with Organization and LocalBusiness schema.
03
Content AI can quote
Pages that open with a direct answer, then back it up with specifics such as prices, timelines and comparisons. Vague marketing copy rarely gets cited.
04
Mentions on trusted sites
Local news, industry roundups, “best of” lists, association directories and review platforms. These third-party mentions carry the most weight with AI models.
05
Technical access
We make sure crawlers like GPTBot, PerplexityBot and Bingbot can reach and render your pages, and we add an llms.txt file that summarizes your site.
06
Reporting
Mention rate against competitors, citation sources, and AI referral visits tracked in Google Analytics 4.
Platforms We Track
Google AI OverviewsGoogle AI ModeChatGPT SearchPerplexityGeminiMicrosoft CopilotClaudeSiri & Alexa
Questions About AI SEO
What is AI SEO?
AI SEO is optimizing your business so it shows up accurately in AI-powered search: Google AI Overviews and AI Mode, ChatGPT Search, Perplexity, Gemini and Microsoft Copilot. It combines normal SEO with consistent business information, schema markup and mentions on other trusted sites.
Can you guarantee I’ll appear in ChatGPT?
No, and you should be wary of anyone who does. AI answers change between users, prompts and model versions. What we can do is raise how often you’re mentioned by improving the things these tools rely on, and show you the numbers every month.
How do you measure AI visibility?
We run the same set of buyer questions across the major AI tools each month, record whether you’re mentioned or cited and how you’re described, and compare against your main competitors. We also track visits from AI tools in Google Analytics 4.
Does GEO replace SEO?
No. AI tools lean heavily on pages that already rank and on sources Google trusts. Without solid SEO underneath, GEO has very little to work with.
What is llms.txt?
It’s a proposed plain-text file at the root of a website that summarizes its most important pages for AI models. It’s a small step, but it costs little to add.
See What AI Says About You
We’ll run ten real buyer questions for your business through ChatGPT, Perplexity, Gemini and Google’s AI Overviews, and send you a short write-up of who gets recommended and why.
Prefer email? Write to us at info@rankhawks.com