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ENT & Allergy Practice · Local & Medical SEO

Austin ENT & Allergy SEO Case Study

How an Austin ENT practice grew revenue and leads from local SEO by 70% while gaining visibility in ChatGPT and Gemini.

Austin ENT & Allergy logo
+60%Organic traffic
+41.3%Organic rankings
+41.3%Traffic value
+70%Revenue & leads
The Challenge

Problem

  • Low organic traffic and poor local visibility
  • Very few leads from the website
  • Unclear E-E-A-T signals and technical SEO issues
  • Not optimized for AI discovery on ChatGPT and Gemini
Our Approach

Solution

  • Improved site usability and mobile experience
  • Strengthened E-E-A-T with provider pages and credentials
  • Fixed technical SEO issues
  • Optimized local listings and directories
  • Enhanced visibility on AI platforms

Search Performance

Google Search Console Results

Austin ENT & Allergy SEO performanceAustin ENT & Allergy SEO performance

We knew results would take time, because Google needs to reprocess large site changes. After the next core update the improvements became clear and growth followed.

Built for AI Discovery

Visible in Search and AI Answers

Beyond rankings, we structured entities, data and citations so AI systems understand the business and its expertise.

  • Entity-first schema and medical service markup
  • Citation cleanup across healthcare directories
  • Author pages, credentials and review signals for E-E-A-T
Austin ENT & Allergy search performance
Search Console data from the campaign.

Austin ENT & Allergy Case Study: FAQ

What was the main problem for Austin ENT & Allergy?

The challenge section above covers the starting point in detail. In short, search visibility wasn’t matching the quality of the business, and technical and trust issues were holding rankings back.

How long did it take to see results?

The first improvements appeared within a few months, with bigger gains after Google’s next core update reprocessed the site.

Can Rank Hawks do the same for my business?

Every market is different, but the same process applies: audit, fix the foundation, build the right pages and trust signals, then measure. A free audit is the best starting point.

Want Results Like These?

Let’s map a roadmap to improve your rankings, AI visibility and leads.