What Your Clients Will See Each Month
This is a sample report built for a demo agency, “Northline Digital,” and a demo client. All names and numbers are illustrative. Your real reports carry your agency’s logo, colors and domain, with no mention of Rank Hawks.
NORTHLINE DIGITAL · MONTHLY SEO REPORT
Demo Family Dental · October 2026
Prepared by your Northline Digital SEO team · Reporting period: Oct 1–31, 2026 · Sample data
1. Leads First
Every report opens with the numbers your client cares about.
| Source | Sep | Oct | Change |
|---|---|---|---|
| Calls from Google Business Profile | 86 | 104 | +21% |
| Calls from website (tracked number) | 34 | 38 | +12% |
| Contact & booking forms | 33 | 37 | +12% |
| Organic clicks (Search Console) | 2,410 | 2,795 | +16% |
2. Work Completed, With URLs
No vague “optimization performed.” Every task is listed so the client can check it.
| Date | Task | Where |
|---|---|---|
| Oct 3 | Rewrote title, H1 and intro; added FAQ block and schema | example-dental.com/dental-implants/ |
| Oct 7 | Published new service page: Emergency Dentist | example-dental.com/emergency-dentist/ |
| Oct 10 | Fixed NAP mismatch on 6 citations | Yelp, Bing Places, Apple Maps +3 |
| Oct 14 | Earned local link: community sponsor page | example-schoolpta.org/sponsors/ |
| Oct 18 | 4 Google Business Profile posts + 12 new photos | Google Business Profile |
| Oct 24 | Published blog post: How Much Do Implants Cost? | example-dental.com/blog/implant-cost/ |
3. Rankings, Map Pack and AI Visibility
| Keyword | Map Pack | Organic | AI Overview / ChatGPT |
|---|---|---|---|
| dentist near me | #2 (was #4) | #5 | Mentioned |
| emergency dentist [city] | #3 (new) | #8 | Not yet |
| dental implants [city] | #4 (was #7) | #6 | Mentioned |
| teeth whitening [city] | #2 | #3 | Mentioned |
What Worked
The rebuilt implants page moved into the top 6 and drove 11 of this month’s form leads.
What Didn’t Yet
“Emergency dentist” is new and still climbing. We expect movement within 4 to 6 weeks.
Next 15 Days
Add after-hours info to the profile, request reviews from October patients, and build two more local links.
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